Sam Wood has turned his television fame and passion for fitness into a highly successful business career.
The Australian fitness entrepreneur first became widely known after appearing on The Bachelor Australia in 2015, where he eventually found love with Snezana Markoski, now Snezana Wood. But his biggest financial success came away from reality television.
Wood built his wealth through his online fitness business, personal training, property investments, books and commercial partnerships. His estimated net worth is commonly placed somewhere between $9 million and $15 million AUD, although exact personal wealth is difficult to establish because private investments and assets can change over time.
One of the biggest moments in his financial journey came in 2022, when his fitness platform 28 by Sam Wood was acquired in a deal worth tens of millions of dollars.
The 28 by Sam Wood Success
The biggest contributor to Sam Wood’s wealth has been his online fitness empire.
Wood created 28 by Sam Wood as a digital fitness and nutrition program designed to give members structured workouts, meal plans and guidance that could be followed from home.
The platform grew significantly as demand for online fitness programs increased. It eventually attracted the attention of myDNA, a Melbourne-based genomics company.
In May 2022, myDNA acquired 28 by Sam Wood in a transaction reported to be worth approximately $71 million AUD.
Reports at the time indicated that Wood personally received around $15 million AUD from the deal while retaining a stake in the wider business.
The sale represented a major financial milestone and transformed Wood from a successful fitness entrepreneur into a multi-millionaire.
His Personal Payout
The reported $15 million payout from the 28 by Sam Wood transaction is one of the most important pieces of his wealth story.
However, it is worth remembering that a business sale does not necessarily translate directly into someone’s total net worth. Taxes, investments, business arrangements and other assets all affect how much money an individual ultimately retains.
Wood also reportedly maintained a 5 percent equity interest after the transaction, meaning he continued to have a financial connection to the company.
That arrangement allowed him to remain involved with the brand while also benefiting from its future growth.
The Woodshed
Sam Wood’s business interests extend beyond digital fitness.
He is also associated with The Woodshed, a large personal training facility in Brighton East, Melbourne.
The facility has been described as one of Australia’s largest standalone personal training studios, operating across a substantial 1,000-square-meter space.
Unlike an online subscription platform, a physical training studio gives Wood another business asset and another source of income.
His involvement in both digital and traditional fitness has helped him build a diversified career rather than relying on a single revenue stream.
Property Investments
Real estate has also played an important role in Sam and Snezana Wood’s financial story.
The couple have been active in Melbourne’s premium property market and have bought and sold high-value homes over the years.
In 2025, they reportedly sold their renovated Elsternwick family home for approximately $6.125 million AUD. They had purchased the property for around $3.31 million in 2018 before investing in renovations.
Following the sale, the couple purchased a luxury property in Brighton for approximately $7.15 million AUD.
The new home reportedly includes five bedrooms, a swimming pool and a tennis court.
Property transactions of this scale can significantly contribute to a family’s overall asset base, although the value of a home should not automatically be counted as liquid personal wealth.
Television Made Him Famous
Before becoming one of Australia’s better-known fitness entrepreneurs, Wood was already building a career in personal training.
His appearance on The Bachelor Australia in 2015 dramatically increased his public profile.
Wood was chosen as the Bachelor that season and ultimately found a relationship with Snezana, who became his wife.
Television did not create his entire fortune, but it gave him a valuable platform. The increased visibility helped him develop his personal brand and reach a much larger audience.
That exposure became useful when he expanded his fitness businesses and began working with brands and commercial partners.
Books and Endorsements
Wood has also generated income through publishing and media opportunities.
He has written fitness-focused books and developed partnerships connected with health, wellness and lifestyle.
Brand endorsements can become an important revenue source for public figures with a strong following, particularly when their public image aligns closely with the products they promote.
For Wood, fitness has remained the common thread across almost all of these opportunities.
What Is Sam Wood Worth?
Estimates of Sam Wood’s net worth vary, with figures generally falling between $9 million and $15 million AUD.
The difference between estimates is understandable because his private investments, business interests, property values and other financial arrangements are not completely public.
The reported 28 by Sam Wood sale provides the clearest indication of the scale of his business success. His property holdings and continuing involvement in fitness also contribute to his overall financial position.
Rather than one single source making him wealthy, Wood’s fortune appears to have developed through several connected ventures over many years.
From Bachelor to Businessman
Sam Wood’s financial journey is a good example of how television fame can become a launching point for a much larger business career.
His Bachelor Australia appearance introduced him to a national audience, but his fitness background gave him a business foundation that could continue growing after his television career.
The creation and eventual sale of 28 by Sam Wood was arguably the biggest achievement of that journey.
Today, his interests include fitness, property, media and business investments. His story is less about one lucky television opportunity and more about turning public recognition into a long-term personal brand.
With an estimated net worth reaching as high as $15 million AUD, Sam Wood has established himself as one of Australia’s better-known fitness entrepreneurs, with his business success extending well beyond his reality television beginnings.
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